{"id":987,"date":"2025-06-16T10:14:44","date_gmt":"2025-06-16T08:14:44","guid":{"rendered":"https:\/\/staging.aumental.be\/auto-suggestion-quand-les-mots-faconnent-la-performance\/"},"modified":"2026-10-12T22:11:25","modified_gmt":"2026-10-12T20:11:25","slug":"auto-suggestion-quand-les-mots-faconnent-la-performance","status":"publish","type":"post","link":"https:\/\/www.aumental.be\/en\/auto-suggestion-quand-les-mots-faconnent-la-performance\/","title":{"rendered":"Autosuggestion: when words shape performance"},"content":{"rendered":"

At AU MENTAL, we see it every day: the mind is not just a predisposition, it is built gradually. This construction often begins with the choice of words athletes use about themselves. Autosuggestion is the art of talking to yourself deliberately and purposefully, in order to act on your emotional states, decisions and performance. Behind this apparent simplicity lies a real lever for psychological and cognitive regulation.<\/strong><\/p>\n

In cognitive psychology, these processes rely on what are called mental schemas: internal representations that determine how the athlete perceives, interprets and reacts to different situations. By repeating positive, targeted affirmations, these schemas can be reprogrammed, installing new internal beliefs that support performance.<\/p>\n

So, through repetition, these affirmations take root in the athlete's nervous system and end up conditioning their behaviour and emotional reactions on the pitch. Among the phrases we regularly use with the athletes we support are: \u201cI am steady and clear-headed under pressure\u201d, \u201cI turn difficulty into energy\u201d and \u201cI am ready to express my potential today\u201d.<\/p>\n

The Coco Gauff example: writing her victory before living it<\/h3>\n

Coco Gauff's experience at Roland-Garros in 2025 aptly illustrates the power of autosuggestion in high-level mental preparation. Even before she lifted the trophy, the victory had been programmed in her mind.<\/p>\n

A few months before her triumph in Paris, Coco was coming out of a period of intense doubt. Her defeat at the US Open and the constant pressure of the tour had shaken her confidence. Like many athletes, she had faced the inner voice that generates paralysing thoughts: \u201cWhat if I'm not strong enough?\u201d or \u201cWhat if I make the same mistakes as in 2022?\u201d. These ruminations, typical in periods of high pressure as described in particular by Gross (2002), could have weakened her. Yet Coco chose to take these thoughts in hand and transform them using a simple but powerful protocol: writing affirmations.<\/p>\n

Every day, on paper or on her phone, Coco wrote the same sentence several times: \u201cI will win Roland-Garros 2025\u201d. This writing process activates several psychological mechanisms: it fixes a clear goal in the brain, stimulates the search for internal arguments in favour of success and strengthens the athlete's emotional commitment to that goal. Far from trivial, writing gradually turns a wish into an inner conviction. This technique, well known in cognitive therapy and elite mental preparation, embeds the goal in the athlete's very identity.<\/p>\n

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Alongside this writing work, Coco practised a ritual in front of her mirror every evening, looking herself straight in the eye to repeat her affirmation. This daily ritual, which she practised without initially being sure it would work, helped anchor her beliefs visually and emotionally. Seeing your own reflection reinforces the credibility of the message. This eye contact mobilises both the emotional and rational systems of the brain, engaging the limbic system and the prefrontal cortex at the same time, as shown by the work of Moser et al. (2017). At AU MENTAL, this kind of mirror work is an integral part of the tools we offer, especially to young athletes seeking confidence and a stable identity.<\/p>\n

But beyond these routines, Coco did not simply push her doubts away. She used them as raw material for mental work. This reframing process is an example of cognitive flexibility: the ability to change the meaning of your thoughts and emotions to turn them into resources rather than obstacles. That is precisely the kind of work we support at AU MENTAL, helping our athletes identify their automatic thoughts, reformulate them and design mental scripts specific to high-pressure moments.<\/p>\n

So when she walked onto the centre court at Roland-Garros, much of the mental work had already been done. Her brain and emotional system had been conditioned for weeks to operate with a winning mindset. Coco didn't wait for the score to give her confidence; she believed she was capable even before playing. This is what we often tell the athletes we support: the mind is not a reaction, it is a preparation. Autosuggestion prepares the mental ground to face challenges with stability and clarity.<\/p>\n

On the court: where the mind makes the difference<\/h3>\n

What is at stake in mental preparation becomes fully visible in competition, when every rally can tip the outcome of a match. During her final against Aryna Sabalenka<\/a>, Coco Gauff perfectly illustrated this dynamic of invisible work that shows itself when pressure is at its peak.<\/p>\n

Facing Sabalenka, known for her emotional swings and outbursts under pressure, Coco remained remarkably emotionally stable. She explained that she preferred to express her emotions in training, so as to keep calm in match situations. This strategy reflects one of the foundations of proactive emotional regulation: training allows emotional expression, while competition mobilises emotional control. This ability to compartmentalise emotions is developed through specific techniques for stress management, breathing, mindfulness and gradual exposure to pressure situations.<\/p>\n

Alongside this emotional stability, Coco showed an excellent capacity for tactical adaptation despite difficult, windy playing conditions. Where stress often paralyses decision-making, her cognitive flexibility allowed her to keep to her strategic plan with clarity. This ability is the result of targeted training to develop decision-making under constraint, adapting to the unexpected and maintaining adaptive focus.<\/p>\n

Beyond tactical management, Coco also had to deal with the emotional memory of her 2022 final defeat in Paris. That experience could have weakened her; instead, she integrated it as a lever for progress. This kind of emotional restructuring, which we regularly practise at AU MENTAL, makes it possible to turn sporting failures into resources for maturity and mental strength.<\/p>\n

Throughout the match, Coco remained fully engaged, neither overwhelmed by her emotions nor numbed. She reached the optimal state of emotional clarity we call the zone of fluid engagement. This way of functioning allows the athlete to mobilise their mental resources without cognitive overload, supporting consistent performance even at decisive moments.<\/p>\n

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Despite difficult, windy playing conditions, Coco constantly adjusted her game, alternating patient defence, changes of pace and taking the initiative at the net. Where stress often freezes decision-making, her cognitive flexibility allowed her to keep to her strategic plan with clarity. This ability is the result of targeted training to develop decision-making under constraint, adapting to the unexpected and maintaining adaptive focus.<\/p>\n

Two years earlier, Coco had experienced the bitterness of a final defeat in Paris. That experience could have weakened her mentally. Instead, she turned this painful memory into a lever for progress. She didn't deny the failure, but integrated it as a constructive stage in her mental development. This kind of emotional restructuring makes it possible to turn sporting failures into resources for maturity and mental strength.<\/p>\n

Throughout the match, Coco remained fully engaged, neither overwhelmed by her emotions nor numbed. She reached the optimal state of emotional clarity we call the zone of fluid engagement. This way of functioning allows the athlete to mobilise their mental resources without cognitive overload, supporting consistent performance even at decisive moments.<\/p>\n

Why autosuggestion works scientifically<\/h3>\n

Autosuggestion rests on solid scientific mechanisms. Through repetition, it harnesses neural plasticity, gradually strengthening the cognitive circuits associated with specific mental states. This repetition makes the desired emotional state accessible, even under pressure.<\/p>\n

It also acts on the athlete's identity. By repeating positive identity affirmations, the athlete gradually aligns their self-perception with the behaviours expected in competition, reducing internal resistance and promoting fluid performance.<\/p>\n

In terms of motivation, autosuggestion activates the phenomenon of anticipated belief, strengthening intrinsic motivation and turning obstacles into motivating challenges. At the same time, repeating constructive affirmations activates the parasympathetic system, inducing natural stress regulation through control of breathing, heart rate and emotional reactions.<\/p>\n

Finally, using inner dialogue in the third person, or self-distancing, allows the athlete to step back emotionally. This strategy engages the prefrontal cortex, reduces emotional hyperactivation of the amygdala and promotes clear-headed decisions even under very high pressure.<\/p>\n

The effectiveness of autosuggestion therefore lies in its ability to combine cognitive programming, emotional regulation, motivation and executive control to install lasting mental automatisms.<\/p>\n

The AU MENTAL approach: full integration of autosuggestion<\/h3>\n

At AU MENTAL, autosuggestion is integrated into a global, individualised protocol. Each programme begins with an in-depth assessment of the athlete's needs and obstacles. Affirmations are tailor-made, phrased in the present tense, consistent with their identity and specific goals.<\/p>\n

These affirmations are installed through carefully structured daily routines: repetitions on waking, mental centring before training, mirror work and visualisation before competition, mental debriefing after performances. This rigorous framework consolidates the new internal representations progressively and steadily.<\/p>\n

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Beyond affirmations, autosuggestion is systematically combined with the other mental preparation tools we use: emotional regulation through breathing and mindfulness, visualisation under constraint, restructuring limiting beliefs, self-distancing work and planning performance routines.<\/p>\n

Our approach therefore rests on a constant balance between identity work, emotional regulation and cognitive programming. This global integration allows athletes to stay mentally consistent and keep their clarity even in the face of the extreme demands of high-level sport.<\/p>\n

In short: simple words, powerful effects<\/h3>\n

Behind its apparent simplicity, autosuggestion mobilises powerful cognitive and emotional mechanisms. Every repeated word helps shape the athlete's physiology, attention and emotional stability, providing a reliable reference point amid competitive uncertainty.<\/p>\n

At AU MENTAL, we see this evolution every day. The athlete who doubted gradually finds stability, the one who feared failure turns adversity into a driver of progress, and the one who lacked confidence builds solid reference points to face pressure. Words then become real instruments of mental steering. They make it possible to turn psychology into concrete actions, structure effective routines and build the mental consistency that must come before any consistency in performance. Because before winning on the pitch, you must first learn to win in your own mind.<\/p>\n

Emiram JOSEPH<\/strong> \u2013 Clinical psychologist<\/p>\n

Bibliography<\/h3>\n
    \n
  1. Beck, A. T. (2011). Cognitive Behavior Therapy: Basics and Beyond<\/em>. Guilford Press.<\/li>\n
  2. Bandura, A. (1997). Self-efficacy: The exercise of control<\/em>. Freeman.<\/li>\n
  3. Gross, J. J. (2002). Emotion regulation: Affective, cognitive, and social consequences. Psychophysiology<\/em>, 39(3), 281\u2013291.<\/li>\n
  4. Hebb, D. (1949). The Organization of Behavior<\/em>. Wiley.<\/li>\n
  5. Kross, E., & Ayduk, \u00d6. (2011). Self-distancing: Theory, research, and current directions. Advances in Experimental Social Psychology<\/em>, 44, 81\u2013136. https:\/\/doi.org\/10.1016\/B978-0-12-385522-0.00003-2<\/a><\/li>\n
  6. Moser, J. S., Dougherty, A., Mattson, W. I., Katz, B., Moran, T. P., Guevarra, D. A., & Kross, E. (2017). Third-person self-talk facilitates emotion regulation without engaging cognitive control: Converging evidence from ERP and fMRI. Scientific Reports<\/em>, 7, 4519. https:\/\/doi.org\/10.1038\/s41598-017-04047-3<\/a><\/li>\n
  7. Oyserman, D., et al. (2015). Identity-based motivation: Implications for health and education interventions. Journal of Personality and Social Psychology<\/em>, 109(5), 853\u2013870.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

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